Effective Standards Work, Part 2: Threading the Needle
The web standards process fails us too often. This series explores the forces at work, how we're improving the situation, and how you can shape new features more effectively.
"Part 1: The Lay of The Land" discussed persistent challenges in standards and forces that give rise to misunderstandings. It also described the ecosystem dynamics that make change difficult, even before considering the varying firm-level strategies of browser vendors.
Essential Ingredients #
Making progress on new features is extraordinarily challenging in this environment. However, armed with a clear understanding of the situation, it's possible to chart a narrow but reliable path forward. Necessary ingredients in solving problems on the web platform include:
- The ability to fail cheaply
...at least early on. Most ideas and designs aren't good, and most of the ones we eventually accept don't start good. Spaces that allow ideas to spring to life and quietly pass into time, or radically change without undue drama, are essential to improving our outcomes.
- Participation by web developers and browser engineers
Nothing good happens without both groups at the table.
- A venue outside a chartered Working Group in which to design and iterate
Pre-determined outcomes rarely yield new insights and approaches. Long-term relationships of WG participants can also be toxic to new ideas. Nobody takes their first tap-dancing lessons under Broadway's big lights. Start small and nimble, build from there.
- A path towards eventual standardisation
Care must be taken to ensure that IP obligations can be met the future, even if the loose, early group isn't convened with a strict IP policy
- Face-to-face deliberation
I've never witnessed early design work go well without in-person collaboration. At a minimum, it bootstraps the human relationships necessary to jointly explore alternatives.
It's attractive to think that design can (or should) happen within a formal Working Group. A well-functioning WG should include both developers and implementers, after all. Those groups often have face-to-face meetings, and the path toward standardisation is shortest in those venues! But it doesn't work; not often enough to be useful, anyway.
Starting your journey there leads to pain and failure. Why? The deck is stacked against design-in-committee, both structurally and procedurally.
Structurally, it is the job of a Working Group to evaluate proposals for inclusion in a specification. The basis for inclusion in nearly all standards I know of is not rigorous or scientific. Evidence is not (yet) a compelling argument. The norms of standards organisations are set, largely, by social cohesion amongst those working to improve the systems they maintain. The older the specification and the more stable the composition of the group, the harder it is for new ideas and people to enter with credibility.
A further difficulty for non-implementers (in another universe, "customers") within these groups is the information asymmetry inherent in the producer/consumer relationship. Implementers feel a responsibility to resist designs they feel would be detrimental to either their architecture or their competitive position. New ideas have to enter this environment roughly "done" to even get on the agenda.
Procedurally, it's the responsibility of chairs and the overall group to make progress towards the promised deliverables. Working Group charters typically set up a scoped set of deliverables and a time-table, and while there's lots of play built into these things, groups that don't continue to produce new versions on a regular basis are considered problematic. Problematic groups tend not to continue to receive the organisational support they require to continue.
Failure and iteration are the lifeblood of good design, but these groups are geared for success. They aggressively filter out new ideas to preserve their ability to ship new versions of specs. Once something is locked into a WG agenda, it's "in". This is inherently anti-iteration.
If you've never been to a functioning standards meeting, it's easy to imagine languid intellectual salons wherein brilliant ideas spring forth unbidden and perfect consensus is forged in a blinding flash. Nothing could be further from the real experience. Instead, the time available to cover updates and get into nuances of proposed changes can easily eat all of the scheduled time. And this is expensive time! Even when participants don't have to travel to meet, high-profile groups are comically busy. Recall that the most in-demand members of the group (chairs, engineers from the most consequential firms) are doing this as a part-time commitment. Standards work is time away from the day-job, so making the time and expense count matters. Before anyone gets into the room, everyone knows what the important topics will be, and if precious time is taken from resolving those issues — particularly to explore "half baked" ideas — influential folks (and the teams they represent) will be upset. Not a recipe for agreement.
The idea that a public, agenda-driven, minuted, chaired forum with a full docket and a room full of powerful decision-makers primed to say "no" is where your best design work will happen is barmy. Policies aren't dreamt up in open session at Parliament, Congress, or the UN; rather they're presented and voted on, possibly with minor amendments.
Note: There are many dysfunctional standards groups; they tend to have lighter agendas or a great deal of make-work. Those groups are unlikely to be well-attended by busy implementers. Groups that can't keep implementer interest aren't worth investing time in.
This insight is why the Chrome team now insists on doing design work in "incubation" forums. These can be embedded into a WG's formal process (as at TC39), or in separate forums which are feeders for formal, chartered groups (e.g. WICG or RICG).
Design → Iterate → Ship & Standardise #
What I've learned over the past decade trying to evolving the web platform is a frustratingly short list given the amount of pain involved in extracting each insight:
- Do early design work in small, invested groups
- Design in the open, but away from the bright lights of the big stage
- Iterate furiously early on because once it's in the web, it's forever
- Prioritize plausible interoperability; if every implementer says "that can't work", believe them. 
- Ship to a limited audience as soon as possible to get feedback
- Drive standards with evidence and developer feedback from those iterations
- Prioritise interop over perfect specs; tests create compatibility as much or more than tight prose or perfect IDL
- Dot "i"s and cross "t"s; chartered Working Groups and wide review are important ways to improve your design later in the game
These derive from our overriding goal: ship the right thing.
All too often we've seen designs (cough AppCache cough) that could have been improved by listening to available feedback. Design processes without web developers involved tend to fail because they can't error correct. Implementers most acutely feel the constraints of their system, not web developer reality. Without the voices of web developers, designs tend towards easy-to-build — rather than fit-for-purpose. Group-think too often takes hold, as those represented share the same perspective, making change and iteration harder.
Similarly, design efforts without implementers present are missing the constraints that lead to successful design. Proposals without this grounding are easily written off. It's tempting to get a group together to design future APIs in a vacuum, but without implementers critical mass never forms.
So how can you shape the future of the platform as a web developer?
The first thing to understand is that browser engineers want to solve important problems, but they might not know which problems are worth their time. Making progress with implementers is often a function of helping them understand the positive impact of solving a problem. They don't feel it, so you may need to sell it!
Building this understanding is a social process. Available, objective evidence can be an important tool, but so are stories. Getting these in front of a sympathetic audience within a browser team is perhaps harder. Thankfully, functional browser engine teams now staff sizable outreach and Developer Relations groups (oh hai, @ChromiumDev, @mozappsdev, MSEdgeDev, and Jonathan!). Similarly, if you happen to work for a top-1k web property, your team may already have a connection to a browser's partnerships team. Those teams can route thoughtful questions to the right engineers.
Other models for early collaborations involve sideline conversations at industry gatherings, e.g. TPAC or BlinkOn. Special-purpose vehicles like W3C Workshops are somewhat harder to organize, but browser engineers are willing to join them. I can't speak for other vendors, but Chromies are also willing to travel for ad-hoc gatherings to do early design work. Andrew Betts masterfully orchestrated such an event while at the FT, kicking off what became Service Workers. You might not have Andrew's wealth of connections, but odds are you probably know someone who does. Remember, at the start this is about individuals. Drawing attention to an issue that you think is important means building a small group of like-minded folks. It's effort to find "your people", but it's far from impossible!
Next, recognize that the design, development, iteration, and eventual standardisation phases take time. Sometime a lot of time. As a web developer, it's unlikely that you'll be able to sustain professional interest in such a process as there's no practical way it can bear fruit in time for your current (or even next) project. This is not a personal failing, it's just how the gearing works. You have information that browser teams don't, but less leverage and time. Setting them on a better course is helping the next person and, if you're doing this as your profession, may eventually help you too. Don't feel guilt for needing to drop out of the process at some point.
It has gotten ever easier to stay engaged as designs iterate. After initial meetings, early designs are sketched up and frequently posted to GitHub where you can provide comments. Forums like WICG let you provide direct design feedback during development — a very intentional shift by the Chrome and Edge teams to give developers a louder voice when designs are still maleable.
Further along the process, Chrome is now running a series of "Origin Trials", an idea the Chrome team borrowed from Jacob Rossi at MSFT. Origin Trials allow developers to test new features on live sites and shape their evolution. Teams running these trials actively solicit feedback and frequently change them in response.
Astute readers will note none of this involves joining a Working Group or keeping up with busy mailing lists. Affecting the trajectory of the web platform has never been easier, assuming you know which side of the amplifier to approach.
"Ship The Right Thing" #
These relatively new opportunities for participation outside formal processes have been intentionally constructed to give developers and evidence a larger role in the design process. We've supported their creation because they help us to separate open design and iteration from standardisation, allowing each process to assist the community in improving features at the point where they are most effective.
These processes aren't perfect by any stretch, and it would be an epic understatement to suggest that the broader browser and standards communities agree with design via incubation outside of formal Working Groups. Maintenance work is a particularly thorny topic. Regardless, the Chrome team has gathered compelling evidence that this is a better way to work.
Prizing collaboration, iteration, and evidence has enabled us to shape process to support those values. Incubation and related processes let us be more responsive to developers while simultaneously increasing confidence that features shipped to Stable meaningfully address problems worth solving. Hopefully this series will help you shape the future with fewer misunderstandings. After all, we all want to see the right thing ship.
I've been drafting and re-drafting versions of this post for almost 4 years. In that time I've promised a dozen or more people that I had a post in process that talked about these issues, but for some of the reasons I cited at the beginning, it has never seemed a good time to hit "Publish". To those folks, my apologies for the delay.
There's a meta-critique of formal standards and the defacto-exclusionary processes used to create them. This series didn't deal in it deeply because doing so would require a long digression into the laws surrounding anti-trust and competition. Suffice to say, I have a deep personal interest in bringing more voices into developing the future of the web platform, and the changes to Chrome's approach to standards discussed above have been made with an explicit eye towards broader diversity, inclusion, and a greater role for evidence.
Deep thanks to Andrew Betts, Bruce Lawson, Chris Wilson, and Mariko Kosaka for reviewing drafts of this series and correcting many of the errors within.
Sometimes an implementer will say "that can't possibly work" and then another one will show up with a working prototype that does exactly what the first claimed was impossible. In this situation, it's fine to discount folks who have been proven wrong.
It's hard from the outside to know why they were wrong, but they were. Sometimes, they might have even known a feature was possible but just want to do less work. Even if that's not the case, it's also reasonable to discount their (personal) future claims of impossibility. Implementers should be very, very careful when they claim something is impossible. ↩︎